Angry baby

The Project

Launch Hypermotion with the kind of visual momentum that makes people pay attention — building hype around the tour while simultaneously rolling out each single with content that felt intentional and platform-native.

We led on two fronts at once. The tour promo came first — a narrative-driven video built to capture the energy of what AngryBaby brings live and turn it into something people would actually share. In parallel, we built out the Hypermotion social campaign: photo shoots, single-specific content for each track, and a rollout strategy designed to compound across the release cycle and keep the project in people's feeds.