Forester

The Project

Build sustained momentum around Forester's album release through a location-driven content campaign that translated the sound and feeling of the record into visual storytelling built for social.

Over three months and across three distinct California locations, we developed a dual-track content strategy: performative short-form pieces designed to drive engagement in the scroll, and longer album storytelling videos that gave the record a visual world. Joshua Tree, Big Sur, and Malibu each brought a different texture — desert isolation, coastal scale, and sun-soaked warmth — all woven into a cohesive campaign.